Empowering Future Business Leaders with Data-Driven Skills

In today’s competitive business environment, data has become the backbone of strategic
decision-making. To equip students with industry-relevant analytical skills, Ebenezer College
introduces the Add-On Course in Business Analytics, designed to transform students into
data-savvy professionals capable of interpreting, analyzing, and applying business data
effectively.
This add-on course is integrated into the BBA Program – 2nd Semester and is delivered with
IBM Certification, ensuring global industry recognition and practical exposure.

Course Overview

The Business Analytics Add-On Course focuses on developing analytical thinking,
problem-solving abilities, and hands-on experience with modern analytics tools. Students learn
how data supports business decisions across marketing, finance, operations, and human
resources.
Program Details
Program: BBA
Course Title: Business Analytics
Certification Partner: IBM
Mode: Classroom Learning with Practical Sessions

What You’ll Learn

✅ Fundamentals of Business Analytics
✅ Data Collection, Cleaning, and Interpretation
✅ Descriptive, Diagnostic, and Predictive Analytics
✅ Business Intelligence Concepts
✅ Data Visualization Techniques
✅ Introduction to Analytical Tools and Dashboards
✅ Real-world Case Studies and Business Scenarios

Key Benefits of the Course

📌 Industry-aligned curriculum designed by experts
📌Hands-on exposure to real business data
📌Globally recognized IBM Certification
📌Enhances employability and analytical mindset
📌Prepares students for data-driven roles across industries

Career Opportunities After Business analytics

After completing this course, students can explore career paths such as:
Business Analyst
Data Analyst (Entry-Level)
Marketing Analyst
Operations Analyst
Management Trainee
Business Intelligence Associate

This course also lays a strong foundation for advanced studies in analytics, data science, and
management.

Why Choose Business Analytics at Ebenezer College?

Integrated within the academic curriculum
Certification from a globally reputed organization – IBM
Experienced faculty and practical learning approach
Focus on skill development and career readiness

Certification

Upon successful completion of the course, students will receive an IBM Certification, validating
their knowledge and skills in Business Analytics and enhancing their professional profile.